By gaining a deeper understanding of what strategy means, how is defined and implemented, participant will gain a deeper understanding of both the internal and external environments that  their businesses operate in, this in turn will push themto challenge theircurrent assumptions and to think creatively about how best to focus their resources in order to succeed. At the end of this course thei participants' ability to both think and act strategically will improve, enabling them  to create sustainable and responsible futures for your organisations.

The primary objective of this module is to equip students to think strategically and to understand the key elements of formulating, implementing and evaluating strategic management decisions.

By the end of this class, participant will be able to:

1. Appreciate the need for strategic thinking and management
2. Think strategically and coherently express that thinking
3. Identify key elements of strategic management
4. Understand the essential long term nature of corporate strategy
5. Analyse an organisation’s external and internal environment
6. Formulate different industry specific strategies
7. Develop operational procedures to implement and control strategy
8. Understand the concepts of corporate governance, strategic leadership and social responsibility
9. Demonstrate awareness at the need for global nature of strategy
10. Take into account the corporate culture when developing strategy